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How floor plans can help to sell a house?


The reason why real estate agents should use floor plans is pretty simple. Descriptions and nice pictures from the property are not enough anymore. Buyers want to purchase their homes in a fast and effective way with the best results. Be it online or printed catalogs, the offers without property layouts create uncertainty for the buyer. Thus, the client has difficulties to decide if that specific home is right for him or not.

Make your property listing outstanding with a simple floor plan

Whether you are a real estate agent or photographer, a floor plan is a fantastic marketing tool that can make a listing stand out from other competitor property listings. Why so? Imagine you are buying yourself a new house, so what would you pay attention to (besides how it looks like)? Probably, you would be interested to determine the comfort and the usability of space, how the rooms communicate with each other and so on. And here you understand that the pictures are not enough, you want to see the structure of the future home as well.

Well, your clients probably think the same when choosing between several available houses. That’s just one of the methods to improve your listing if you are a realtor or to make your job easier as a photographer.

Moreover,  Reddit, Rightmove and City-Data state some strong pro-floor plan opinions:

Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%

“A floor plan can save a lot of driving and looking.”

“Floor plan qualifies a buyer before even seeing the home”

Be sensitive to the client’s needs

Now let’s think about situations when buyers are not residents of the area and they are looking for houses. Indeed, beautiful images are great assets when presenting the house. But if you consider to add also real estate floor plans they would be surely thankful for saving their time. Getting valuable insights about the properties is mutually beneficial for both the agent and buyer. You are not only selling a house, but you also want to help the buyer to find their dream house, right? So why not to offer the buyer all the possible information and visual assets before arranging visits. If you manage to provide those, it will become easier for the buyer to understand if he likes the home layout or not.

In other situations, when buyers have multiple home visits per day, they might forget the distinctions between options – a floor plan can stick a specific property into the buyer’s memory. The buyer already visualized himself in that property; that defined structure helped him to imagine his future life in that house. Hence, the emotional connection should be taken into account when selling properties to buyers.

real estate floor plans for photographers and agents
Cubicasa floor plan

How do we define floor plans?

“A good quality floor plan is like a tailor-made suit. It expresses dignity and never goes out of style. There is no better way of showing a full description of the home in one picture than it is with a floor plan. The shapes, the room sizes, the fixed furniture, all at once. Giving the customers the chance to see the well-drawn, simple yet solid floor plan is one way of showing that you take care of everything, and keep simple things simple…”

Now, you might have several questions. Let’s answer some of them:

How to make a floor plan for a house?

Use a simple floor plan app to scan the indoor space in less than 5 minutes. Record the property as you walk, and you’ll receive a high-quality, web-ready floor plan the next business day.

What is the easiest floor plan app?

Real estate professionals and photographers use CubiCasa app because of its easy-to-use interface and detailed output. The floor plan service includes a quick edit, home report, and branded floor plans.

Benefits for real estate professionals

✔️According to Zillow, the floor plan is the 2nd most important feature on a listing and correlates highly with capturing potential leads
✔️Scanning takes less than 5 minutes on average and the resulting floor plan is always up-to-date
✔️The turnaround time is one business day and it is accompanied with a home report
✔️The first scan is free and there is a special discount for enterprises and photographers.

Author: Anastasia Corjan

Anastasia is a digital marketing strategist who is passionate about creating ROI-driven content strategies. Enthusiastic technology evangelist that loves working within the real estate and PropTech industry.

We're building technology to digitize the real estate around us, and while doing it, helping families to find better homes, approve mortgages and renovate their homes. We are located in Oulu, Helsinki, San Jose, and Ho Chi Minh City. Currently we are especially looking for software developers to join our team.

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